This Week in Startups is brought to you by…
Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you’re there, get an extra 10% off using offer code TWIST.
Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
LinkSquares. Life for in-house legal just got a whole lot easier. From contract creation to execution and more, LinkSquares is the go-to for all your legal needs. Learn more at linksquares.com/twist
*
Today’s show:
Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!
*
Time stamps:
(00:00) Oura CEO Tom Hale joins Jason
(3:02) Tom's journey to becoming the CEO of Oura
(7:05) The significance of subscription models for business operations & product innovation
(11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(12:57) Oura's subscription-based business model
(23:04) Cultivating positive habits & Oura’s advanced tracking features
(26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
(27:47) Leading a company and instilling core values
(34:51) The impact of pausing marketing & harnessing the power of virality
(38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist
(39:37) The ZIRP phenomenon and the challenges of scaling up
(45:00) Finding a strong product market fit
(53:35) Merging personalization with consumer-focused approaches in healthcare
(1:03:45) Oura’s company culture
*
Check out Oura: https://ouraring.com/
Follow Tom: https://twitter.com/tomeghale
*
Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four
Apply for Funding: https://www.launch.co/apply
Buy ANGEL: https://www.angelthebook.com
Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
*
Follow Jason:
Twitter: https://twitter.com/jason
Instagram: https://www.instagram.com/jason
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
*
Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
*
Subscribe to the Founder University Podcast: https://www.founder.university/podcast