Are you a sucker for a sale? Do you feel like you struggle to say “no” when you’re presented with a deal? If so, you’re not alone. Many women struggle with resisting the temptation of a sale because we are constantly exposed to them coupled with the fact that our brains are wired to be enticed by sales. Because of this we often are making purchasing decisions that are more about “winning” and snagging the deal rather than the value we are receiving from the item. On this episode of The Money Love Podcast, we are kicking off a new series called Why We Buy where we evaluate the “why” (aka the psychology) behind why we do what we do with our money decisions. We are starting with why we struggle to resist a sale and what’s happening in our brains that make it so hard to walk away. We will be diving into the psychology and also how to recognize if you’re taking advantage of the sale or if the sale is taking advantage of you.  This episode will provide you with a level of awareness over your thinking and behaviors that will help you start winning with the sale. Enjoy!   FREE TRAINING: Stop Impulse Shopping Join Overcoming Overspending   Connect further with Paige: Social: Website: https://www.paigepritchard.com  IG: @overcoming_overspending TikTok: @overcoming_overspending Subscribe to the YouTube Channel