Presenting a sham treatment as personalised increases the placebo effect in a randomised controlled trial. Sandra DA, Olson JA, Langer EJ, et al. eLife. 2023;12:e84691. doi:10.7554/eLife.84691 Due to copyright laws, unless the article is open source we cannot legally post the PDF on the website for the world to download at will. Brought to you by CSMi – https://www.humacnorm.com/ptinquest Learn more about/Buy Erik’s courses – The Science PT Support us on the Patreons! Music for PT Inquest: “The Science of Selling Yourself Short” by Less Than Jake Used by Permission Other Music by Kevin MacLeod – incompetech.com: MidRoll Promo – Mining by Moonlight