It was amusing at first when Naomi Klein found people would confuse her with fellow author Naomi Wolf. But when her namesake started to develop increasingly extreme views during the COVID pandemic, it required more attention, and opened up a mirror-world of conspiracy, misinformation and shifting ideologies. In a fascinating conversation with the author of No Logo we discuss why what Doppelgänger depicts is such a pressing issue for us all, and how to get back to what really matters.