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Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

FromThe Real Reel


Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

FromThe Real Reel

ratings:
Length:
47 minutes
Released:
Sep 11, 2023
Format:
Podcast episode

Description

Episode 230: This week, Nat's sitting down with a woman who seemingly does it all. We're talking about someone who has a chemistry degree, worked at a research lab right out of college, was a retail manager, was an assistant to a marketing freelancer, and is now a content creator with over 600,000 followers on TikTok, Sarah Baus! Sarah takes us on her own, "Era's Tour," discussing her work experiences and how one viral budget laundry hack, Tiktok, gained her millions of views and thousands of followers over night. Sarah talks about how she went from creating niche content to becoming a multi-faceted content creator, as well as her process of rebranding her podcast, Mutual Friends Podcast. From being coined the "least funny person" in her family to becoming "the only person who gets paid to be funny," Sarah walks us through her experience of breaking the influencer mold and creating content around the things she loves. 
 
Please be sure to rate, follow, review and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Sarah @sarahebaus on Tiktok, Instagram and Youtube and her podcast, @mutual.friends.podcast on Instagram. 

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Released:
Sep 11, 2023
Format:
Podcast episode

Titles in the series (100)

The world—and your social media feed— is already full of everyone’s highlight reel. It's time to join us if you’re eager to escape the fake posts and filters and just want to hear some good old-fashioned realness. Welcome to The Real Reel, where influencer, YouTuber, and entrepreneur Natalie Barbu is here to pull back the curtain and reveal what's going on behind the highlight reel. On her podcast, Natalie talks to real people about their real lives and real careers. She swaps stories with fellow entrepreneurs every Monday about things like quitting your day job to start your dream company, the future of influencers, serial entrepreneurship, and how to make real money. While we all might find ourselves scrolling the Instagram highlight reel, this is a place where nine-to-fivers, entrepreneurs, and everyone in between can uncover the real reel.