This week’s guest is Dr Safiya Noble. Dr. Noble is an internet studies scholar and Professor of Gender Studies and African American Studies at the University of California, Los Angeles (UCLA) where she serves as the Faculty Director of the Center on Race & Digital Justice. In her book ‘Algorithms of Oppression’ Safiya explores the ways in which search engines perpetuate systemic racism and discrimination. Noble argues that these search engines are not neutral, but rather are designed and operated by people with their own biases and values, which are often shaped by broader social and cultural forces. Noble examines the ways in which search algorithms can reinforce and amplify existing biases and stereotypes, particularly against marginalized groups such as women, people of color, and LGBTQ+ individuals. This episode discusses how these biases can have real-world consequences, such as limiting opportunities for employment or housing.