Paul Russell has taken the music world by storm with his viral hit "Lil Boo Thang," which created over 55.5k TikToks, over 500 million views on his TikTok, and another 600 million on Instagram Reels. This modern masterpiece pays homage to the disco-funk classic "Best of My Love" and has amassed millions of views across platforms. Russell's ability to craft joyful escapism through music is evident as he invites listeners to celebrate life's moments, both old and new.No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.JOIN US AND LEARN THE SECRETS OF HOW WE CONSISTENTLY TAKE ARTISTS FROM 100 STREAMS TO 50K+ MONTHLY LISTENERS IN JUST 90 DAYS:http://www.nolabelsnecessary.com/Pre-Save Your Future Releases:http://www.foreverfanmusic.com/Topics Covered:02:11 The Beginning of Paul Russell03:59 The Creation of a Unique Sound05:31 Testing Music With Different Audiences09:40 Songwriting to Capture Attention13:14 The Process of Clearing His Hit Song Lil Boo Thang14:25 (UPDATE: He Signed to Arista on 8/17/23)17:40 What Label Benefits Are You Looking For19:25 The Problem With The Pop Genre21:19 Creating Pop Underground Through TikTok23:10 Underground vs Polished Artist25:44 The Purpose of Showcases for Artists29:17 Using Private Events For Rollout31:24 Creating Experiences at my shows37:01 Paul Russell: Stevie Wonder Inspiration39:28 The Problem with Creating Happy Music41:49 Lionel Richie Inspiration43:18 Louis Armstrong Inspiration45:11 Creating a Unique Voice47:27 The Dave Brubek Quartet Inspiration48:59 Transitioning from College to Becoming an Artist56:51 Paul Russell's Milestones