Matt speaks with Ben Frost, renowned for his audacious and thought-provoking work often using pharmaceutical packaging. Frost opens up about his creative process, sharing insights on using imagery like children's books, mixing things up with different media, and his organic approach to art that bypasses digital mock-ups. The conversation also delves into sustaining a career over 20 years, the struggle between innovation and expectation, and the often-unspoken fear of stepping out of the comfort zone. If you've ever wondered what's behind those captivating paintings on packages or how an artist keeps the passion alive, don't miss this engaging chat! Listen to the full episode now.