Abortion has been the number one topic for campaign ads this year, so we're talking with veteran ad maker Kelly Grace Gibson, the founder of the women-led Stronger Than Comms, about how Democrats are pressing their advantage on this week's edition of The Downballot. Gibson walks us through the nuts and bolts of how ads actually get made; how Democrats have shown unusual message discipline on abortion while simultaneously tailoring their messages to different audiences; and why she has hope for some progressive candidates and ballot measures even in difficult states.Co-hosts David Nir and David Beard also get medieval on the traditional media for its appalling display of ableism in the wake of John Fetterman's recent NBC interview; recap the absolutely wild goings-on in Los Angeles, where City Council President Nury Martinez just resigned after a racist tirade was caught on tape; dive into the unexpectedly close race for governor in Oklahoma; and highlight a brand-new database from Daily Kos Elections showing how media markets and congressional districts overlap.Episode transcript is available here.