Today's episode features the story of Sendy, an outdoor gear rental company that emerged amidst the turmoil of the Russian invasion in Ukraine. Ian and his team exemplify the essence resilience and determination as they navigated through adversity, refusing to let the challenges of war hinder their dreams. Join us as we uncover the inspiration behind Sendy's creation, the unique features that set it apart, and how Ian's unwavering team in Ukraine led to a triumphant launch, proving that even in the darkest moments of history, innovation and determination can shine brightly. Tune in to this inspiring tale of turning hardships into opportunities and discover how Sendy became a beacon of hope for outdoor enthusiasts worldwide.Sendy.ioForbes Article about Sendy here. Sponsor Messages:Roark The best travel gear isn’t born in a factory, it’s inspired by journeys taken by real people exploring the world. Their team pulls design inspiration straight from the cultures and climates of new destinations to create clothing and gear tailored for travel and adventure sports. For a limited time, as one of our listeners, you can get 15% off your first order! Just go to roark.com and use promo code ASP15 at checkout Better HelpThis episode is sponsored by/brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ADVENTURESPORTS and get on your way to being your best self.Our Sponsors:* ASP15* Check out BetterHelp: http://betterhelp.com* Check out Caldera + Lab and use my code ASP for a great deal: https://calderalab.com/* Check out Gaia Provides and use my code ASP for a great deal: https://www.gaiaprovides.com/Support this podcast at — https://redcircle.com/adventure-sports-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy