39 min listen
Why Do Streamers Care About More than Eyeballs?
Why Do Streamers Care About More than Eyeballs?
ratings:
Length:
60 minutes
Released:
Aug 11, 2022
Format:
Podcast episode
Description
On this week’s episode, Sonny is joined by Julia Alexander of Parrot Analytics and Puck to discuss the wild couple of weeks in streaming. From HBO Max to Netflix to Disney+ and unbundling to rebundling, there’s a ton to discuss. Of particular interest to folks interested in how the business of streaming works is Julia’s expertise as a consultant who helps studios and producers understand why streamers like Netflix will renew a show; you won’t want to miss that discussion about 40 minutes in. Spoiler: Eyeballs-captured and hours-watched aren’t the only thing that matters.
This is one of my favorite episodes of the show thus far; if you found it as interesting as I did, make sure to follow Julia on Twitter and read her stuff at Puck. And please share this episode with a friend!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
This is one of my favorite episodes of the show thus far; if you found it as interesting as I did, make sure to follow Julia on Twitter and read her stuff at Puck. And please share this episode with a friend!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Aug 11, 2022
Format:
Podcast episode
Titles in the series (100)
Shannon Moore on Movie PR in the Age of COVID: This week on the show, Sonny talks to Shannon Moore, the Director of Field Marketing at Allied Global Marketing’s Washington, DC office. Sonny’s been a working film critic for 15 years or so, and the first question he always gets—after “What’s your favorite movie?” which he refuses to answer on general principle—is “How do you see the movies? Do you, like, get a private screening?” So he decided to have Shannon on to talk about this and other facets of marketing movies. by The Bulwark Goes to Hollywood