Pro sports better and co-founder of Unabated Sports Rufus Peabody (@RufusPeabody) joins the SumerSports show to talk about using analytics to find an angle in an increasingly sharp NFL market.1:40 Intro to Rufus4:20 A discussion of Rufus' time working for Las Vegas Sports Consultants6:40 The art and science of building sports betting models11:20 A discussion of regressing to the market12:55 A discussion of garbage time16:40 The Massey-Peabody rankings21:40 Removing noise - penalties25:10 How to trust the process when the variance isn't going your way28:40 Unabated34:58 Listener questionsThis podcast is proudly brought to you by Circa Sports. Play the Circa Million Pro Football Contest with six million in total prizes, quarterly payouts and one hundred percent payback. Top prize is one million guaranteed. Visit circasports.com for more details.