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About this episode:
Join Joe Schaeppi, a renowned UX expert who started his illustrious career running a usability lab in Switzerland, as he dives deep into the captivating realm of User Experience (UX) in gaming. Schaeppi uncovers the transformative journey of UX, from basic user interfaces to intricate player experiences that define modern gaming. Discover how games historically leaned on their sheer interactivity and why many still miss the mark today. Venture from World War II sonar systems to Apple's iconic design ethos, retracing the roots of UX and its connection to human behavior. Tune in to unlock the secrets of crafting optimal gaming experiences and ensure every playthrough becomes an unforgettable adventure.

Joe Schaeppi | LinkedIn
AI-Driven Analytics: Revolutionizing Audience Understanding - Solsten

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