Social media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.
The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, offering the world its first glimpse of the proposed Instagram's text-based Twitter rival. Haberman shared details and what appears to be an unmasked marketing slide from the secretive project, inciting a buzz of anticipation across tech communities worldwide.
Remarkably, the marketing slide did not christen the app with a standalone name. Rather, it humbly referred to it as "Instagram's new text-based app for conversations." The under-the-radar app, identified by its codenames P92 or Barcelona, has been taking form in the creative labs of Meta, as per Haberman's report.