Umpqua Feather Merchants is one of the biggest names in the fly fishing industry: a manufacturing powerhouse when it comes to innovative and effective flies, leader, tippet, premium hooks, and more. In this episode of Waypoints, we talk with Umpqua’s Director of Marketing, Russ Miller, to discuss the company’s position at the forefront of innovation for high-quality flies and accessories. When anglers grab a handful of patterns from the fly bins of a specialty fly shop, most are unaware of WHERE exactly those flies came from: how they were conceived, designed, produced, tied, shipped, and supplied. Russ talks about how flies are selected for inclusion in Umpqua’s catalog, their famous “Signature Tyer” line-up, new innovations and introductions, and what the future holds for fly patterns, hooks, and materials.- View all podcast episodes by going to the WAYPOINTS podcast page- WAYPOINTS is brought to you by our friends at Fishpond. Visit the Fishpond website to look at some of the gear we never leave home without. As a special offer for WAYPOINTS listeners, enter the code “WAYPOINTS,” all upper case, at checkout when you spend 40 dollars or more, and receive a free River Rat koozie while supplies last. When you take the road less traveled, make sure you travel with Fishpond.- Follow us on Instagram- Follow us on Facebook- Subscribe to our Newsletter for trip specials, travel news, and more!- View the official Yellow Dog website