Simon Sinek is an author and inspirational speaker. Simon is known for his books ‘Start with Why’ and ‘Find Your Why’, both of which focus on how to find your purpose and help those in your life find it too. Finding your Why, is the idea that “everyone knows what we do, some of us know how we do it, but very few of us can articulate why we do what we do.” Great leaders think, act and communicate in the exact same way, which is completely different from everyone else. They tell people why they do what they do, rather than what they do. In this episode, they delve into how Simon found his why, after becoming unfulfilled in work and life whilst at career high point and how he helps others find their why too.They also discuss how you cannot be a high performer on your own. He shares language is crucial when giving feedback and how to shape criticism so those in power will respond well to it. This episode is a deep dive into finding your purpose, using your best attributes to their fullest and what makes a great leader.Listen to Simon help Jake find his ‘Why’ exclusively on the High Performance App.Download The High Performance App by clicking the link below and using the code: HPAPP https://www.thehighperformancepodcast.com/app-linkFind Simon’s book ‘Start with Why’ here: https://uk.bookshop.org/p/books/start-with-why-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/239994?ean=9780241958223 Hosted on Acast. See acast.com/privacy for more information.