Today’s guest, Steve Izen, is a true inspiration who made his mark on the world by getting everyone around him to follow in his steps and embrace the idea of impermanence. After hearing of his grandfather’s Alzheimer’s diagnosis, Steve began to toil with the idea of how we are all constantly experiencing highs and lows and the aim is for us to find balance. That seed grew into his company Lokai, a bracelet brand that combines actual water from Mount Everest with actual water from the Dead Sea (the highest and lowest points in the world) to preach the word that life is ever-changing, and one should always seek internal peace and balance in an otherwise chaotic world. We talk about how Steve’s idea of success has changed from when he was younger to now, how he thought up Lokai, why many retailers rejected Lokai at the start, and how word-of-mouth was crucial to Lokai’s success. We explore the value of community, Steve’s hiring process and Lokai’s manufacturing process, why Steve prioritizes family and friends over everything else, and the ins and outs of the other company he founded, Elements of Balance. Steve truly is an example of how to work hard, earn well, and give money to charity and time to the people you love. You do not want to miss this remarkable conversation!