This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! The Things: 
What is Threads, why did it come about 
First week - reactions, brand posts, record hit
What's coming - new features and how they stack up
Effect on Twitter 
Different ways agencies can approach the strategy 
Sources: The Verge, Mashable, Social Media Today, Business Insider, The Conversation, Economic Times, PR DailyHosts: Joey Scarillo, Stephanie Granowicz, Shylene RadinskyTo subscribe to our newsletter, click HERE