We live in the information age. The quality of the information we receive determines the quality of our decisions and the effectiveness of our actions. It is also no secret that money holds influence, and the methods through which we obtain information, as well as the economic dynamics of the building science and construction industry, are undergoing constant change.We invite you to join us in exploring the significance of Building Science Journalism in today's world. Our conversation features two accomplished, knowledgeable, and profound authors who have dedicated themselves to this field: Brian Pontililo and Aaron Fagan. Along the way, we will delve into the evolving role of bloggers and social media influencers within the AEC industry. We will also acknowledge the fact that manufacturers now possess multiple avenues to convey their public relations and marketing messages to their target audiences.Throughout our discussion, we will highlight the value of journalism, storytelling, and the adherence to journalistic standards, such as fact-checking. We encourage you to participate in this captivating dialogue and, perhaps, gain a fresh perspective that will enable you to engage more meaningfully with your favorite building science and construction channels.———-Brian PontililoBrian Pontolilo has spent the better part of the last 20 years as a journalist, writer, and editor covering residential design and construction at Fine Homebuilding magazine and GreenBuildingAdvisor.com. Brian has a degree in professional writing, worked for a short time at local newspapers, and has worked in landscape construction, as a painter, and as a carpenter before coming to the Taunton Press, and during the three breaks he has taken from office life. On his current hiatus from full-time employment, Brian is designing and building what he hopes will be a pretty good house in northwest Connecticut.Aaron FaganFormer associate editor for Fine Homebuilding, Aaron has written and edited for a disparate list of publications, including The Economist, Penthouse, and Scientific American. He has also worked as a welder in a window factory, as a screw-machine operator, and as a remodel/repair carpenter. Educated at Hampshire College and Syracuse University, Aaron is the author of three poetry collections: Garage, Echo Train, and A Better Place is Hard to Find.