“I’ve been in the business of leadership development for 30 years, and it became increasingly evident to me that love is the foundation of great leadership,” says Steve Farber. He isn’t talking a touchy-feely notion of love, but the competitive advantage you can have when you love what you do in the service of people who love what you do. This book is about dispelling the myth that love and business are mutually exclusive. Farber isn’t talking about love as a sentiment, but as a discipline: love of the cause, values, people, customers, products, and services.