Mitch Williams is the President of Rigid Industries, the leader in off-road performance lighting, specializing in LED technology. His career has included being on a race team pit crew, he raced in SCCA and IMSA and ran the Baja 1000. He worked for four of the leading lighting brands including Cibie, Marchal, Hella, and now Rigid. He was the CEO of APR and Dinan Engineering - the premier tuners of Volkswagen, Audi, Porsche, and BMW vehicles. Mitch served six terms on the SEMA Board of Directors, including one as Chairman of the Board, and was selected as SEMA’s Person of the Year in 2001. This year Mitch will be inducted into the SEMA Hall of Fame.