Generative design is widely regarded as the Holy Grail of design engineering automation. Simply press a button, and have artificial intelligence create an optimized part. It's a supremely difficult challenge, and, like autonomous driving, is much more difficult than it appears. Engineering.com's design engineering expert Roopinder Tara discusses the state-of-the-art in generative design with Jim Anderton.Access all episodes of This Week in Engineering on engineering.com TV along with all of our other series.