Sony Corporation became famous for innovation in the consumer electronics space, developing the first truly popular transistor pocket radio and of course the Walkman series of portable cassette and CD players. The company has expanded considerably from that consumer sector to include technologies such as electronic materials and smart phones, but much of the company’s recent strategy is centred on entertainment, specifically feature films and gaming through the PlayStation platform. The company has revealed their second electric vehicle prototype, following a year of road testing in Europe and appears to be ready for series production. EV sector is crowded with multiple startups, but Sony appears to be using a slightly different strategy from other startup automakers: they plan to use self driving electric vehicles as delivery systems for an immersive user experience that includes Sony’s entertainment products. If successful, the project may change the fundamental economics of the auto industry from that of selling transportation, to delivering data.Self driving cars and trucks are reality today with companies such as Cruise, Waymo, Argo AI and TuSimple fielding autonomous vehicles on public roads today. Autonomously guided vehicles are also common sight in factories and warehouses around the world, but what about agriculture? What prototypes have been built and tested, at the 2022 Consumer Electronics Show in Las Vegas, John Deere unveiled a production ready optionally driven tractor based on the companies 8R design. The tractor uses a hybrid approach to autonomy, using multiple sensors for obstacle detection and geo-mapping for location to within 1 inch. Operators drive the tractor to the field, then move on to other tasks. In a tight labor market in the agriculture sector, autonomy be essential for sustained productivity and cost control.Access all episodes of This Week in Engineering on engineering.com TV along with all of our other series.