Rob Go is a co-founder and Partner at NextView, one of the leading seed firms of the last decade with a portfolio including Attentive, Devoted Health, Whoop, and Grove Collaborative. Prior to co-founding NextView, Rob was an investor at Spark Capital and held product and product marketing roles at Ebay. He began his career as a consultant at The Parthenon Group. In Today's Episode with Rob Go We Discuss: 1. Entry into the World of Venture: How a cold call from a VC firm led to Rob entering the world of venture? Why does Rob believe venture is a young person's game? What does Rob know now that he wishes he had known when started in venture? 2. Preparing Docs for a Fundraise: What docs should fund managers have ready before they start the raise? How should they structure their data room? Where do the majority of LPs spend their time, document-wise? What are the single biggest mistakes emerging managers make preparing docs for a raise? 3. Meeting Your First LPs: What is the best way for emerging managers to meet LPs for the first time? Should they send the deck before or after the meeting? What questions should emerging managers ask to qualify LPs in or out of a meeting? What are some clear early signs that a first meeting went well? 4. Closing LPs: The Tips and Tricks: How important is it for a fund to have an anchor? How much of a fund should the anchor be? Are there different qualities of anchor LPs? Should managers ever sell part of their GP or give an LP part of the carry? What can managers do to enforce a sense of urgency to get LPs over the line? What are signs that an LP will not invest in the fund without rejecting you yet? Should emerging managers impose a minimum check size on new LPs?