Joachim Nordwall of Ideal Recordings and previously Börft Records joins us today. We discuss growing up and discovering underground industrial and noise in Sweden in the 80s, being a central figure in bringing bands to Sweden, and much more. Joachim has had boots on the ground since he was 13 years old with no end in sight. Ideal celebrates its 25th year this year, so it was a perfect time to get into Joachim’s history.For the extra-long ExtraNoisextra segment on the patreon, Greh and Joachim go deeper into Börft and some of the artists he worked with early on.Follow us on Instagram: @noisextraFollow us on Twitter: @noisextraaaSupport us on Patreon: patreon.com/noisextra