How do I increase my downloads?  The number one question I’m asked or I see posted in Facebook groups on the daily; right after - how do I start a podcast?  As a podcaster, it's natural to want your podcast to be a success. After all, you've put a lot of time and effort and probably money too, into creating it! But don't obsess over your podcast downloads. There are other important factors to consider when measuring the success of your show, which I’m sharing with you in this week’s episode.  Key takeaways from this episode What is a podcast download? The difference between downloads and plays The two types of podcast downloads (and the one you should avoid) What you should focus on instead of podcast downloads and how to measure success   Resources mentioned in this episode Buzzsprout global stats Libsyn article about the difference between IAB and unique downloads   Connect with Rosemarie on Instagram: @toobusytopodcast   Connect with Rosemarie on LinkedIn: https://www.linkedin.com/in/rosemarie-callender/