Today on Exploring the Marketplace, Shawn Bolz and Bob Hasson interview Brad Pedersen.  Brad is a Founder, Mentor, and Author. Brad was compelled to develop his first toy company; "bootstrapping" it from a basement condo in Red Deer, Alberta and growing it to become one of the largest Canadian toy companies.  Along the way the company received several awards and accolades. Tune in as Shawn, Bob and Brad discuss how during the mid-2000s, the company fell into financial difficulty and was forced into restructuring, which ultimately ended up bankrupting the company a few years later.  It is said that mastery lives on the mountaintop of mistakes. And as such the crucible of failure creates valuable lessons that shape our future. Brad used these lessons from the business failure as a catalyst to create better business models that will help you in your own businesses. Tune in! www.bradpedersen.com  www.Lomi.com  www.Pelacase.com