Pablo Hoffman has always been passionate about plants and natural ecosystems, with special appreciation for research and dissemination with practical results for the production and conservation of native species. Pablo graduated in Forestry at the Federal University of Paraná (UFPR) 2002, had his Master’s in Forestry – UFPR 2014, currently he is a PhD candidate in Forestry. One of the Founders of the Sociedade Chauá, Pablo has been a board member since 2008. Currently is the Executive Director as well Coordinator of the Chauá Nursery of native species. A specialist in conservation, propagation and restoration of rare and endangered species of the Araucaria Forest, whose projects are locally and internationally recognized. As a result of Sociedade’s Chauá efforts to save endangered plant species Pablo was awarded the Marsh Award (2018), Whitley Award (2022), and Guardians of Nature (2022). As a life choice, working with conservation of rare and endangered plant species is the lifeblood of his personal and professional aspirations, to leave a positive legacy for the next generations, keeping the ecosystems alive with humans as part of it.“We're trying to do a nice thing to save species, but the problem is not ours. I mean it's ours as well, but the problem is a state problem or a countrywide problem. Everybody needs to see this. And also the communication about what we are doing. How hard what we are doing is in terms of even finding these species, and finding funds to keep on going.Almost 20 years of working with species conservation in a country like Brazil is quite difficult. It's like almost like a miracle that we are still here and keep on going. One of the questions of the Princess was: are you still doing the same? Are you still fighting for this? And she said it because normally people give up. And this is my life. This is my life. I want to leave a legacy, in terms of trying to do something to save this ecosystem, to save the species to make sure that my daughter can see some of the species in the future, and not only my daughter. So that people in the future can see, can discover more species, and can use the species."www.sociedadechaua.orgwww.creativeprocess.info www.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast