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    Building a new team in a new motorsport - Mark Preston - DS TECHEETAH

    Building a new team in a new motorsport - Mark Preston - DS TECHEETAH

    FromSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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    Building a new team in a new motorsport - Mark Preston - DS TECHEETAH

    FromSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

    ratings:
    Length:
    67 minutes
    Released:
    Apr 27, 2022
    Format:
    Podcast episode

    Description

    Sean Callanan chats with DS TECHEETAH CEO Mark Preston about his career in motorsport that has seen him work in F1 and now running his own Formula E team. Learn how Formula E started and how the sport is growing in reach while promoting sustainability to new fans.  Show notes - https://sportsgeekhq.com/podcast/mark-preston-ds-techeetah/ 
    Released:
    Apr 27, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.