Craig Snyder grew up in Oxford, Ohio, listening to 97X and making mixtapes for his friends. That love of music stayed with him as he interned at EMI, worked as a producer at Little Steven's Underground Garage, managed and promoted indie bands, and in his current role at Lyte.com helping venues and festivals get more music fans to shows. We chat with Craig about his how his love of 97X and his mixtape mastery led to his future music gigs, and why human recommendations will always be better than algorithms.