Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Grassroots Success: A Whiskey Brand's Journey

Grassroots Success: A Whiskey Brand's Journey

FromThe PodCask: a Podcast About Whiskey


Grassroots Success: A Whiskey Brand's Journey

FromThe PodCask: a Podcast About Whiskey

ratings:
Length:
51 minutes
Released:
May 19, 2023
Format:
Podcast episode

Description

On this episode of The PodCask: a Podcast About Whiskey, Will and Greeze talk with Mike and Danny of Penelope Bourbon, who talk about the recent news of their brand being acquired by MGP. They discuss how the acquisition could benefit the brand and answer viewer questions. The episode also dives into the art of blending and highlights the innovative cask choices by Penelope Whiskey. [00:00:27] Podcast is going live with founders of Penelope discussing MGP acquiring their brand. Surprised many as Penelope sources from MGP. Exclusive conversation. [00:06:33] A unique suitcase that folds in half and has wheels surprised a ticket counter employee. [00:12:16] Two guys are excited about their business, which is growing from grassroots to multinational. It needs a lot of barrels and capital to compete with others, but they found a good fit. They're still going to be involved in running it with a new team, and this is just the next chapter. [00:17:46] Access to a lot of whiskey was a big selling point, and the brand intentionally worked their way into older juice. They started with 2-3 year barrels and gradually increased to 6-year-old barrels. [00:24:43] Appreciation for past experiences in the wine community, with a positive attitude towards small successes. [00:29:34] Colleague rushes in, quickly goes through samples and production meeting begins. [00:35:50] Appreciation for the interviewee's insights on their impressive project, expressed gratitude, and a lighthearted comment about continuing to enjoy their drink. [00:43:00] Whiskey brand's acquisition causes excitement due to possibility of creative freedom and more capital for expansion. [00:49:58] Promotion of Penelope, support and subscription.  
Released:
May 19, 2023
Format:
Podcast episode

Titles in the series (100)

A podcast about bourbon, whiskey, and sometimes scotch. Will and the Greeze learn about the culture, history, and enjoyment of various whiskies.