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51: Apple Car Expectations ft. Ben Sullins

51: Apple Car Expectations ft. Ben Sullins

FromThe MacRumors Show


51: Apple Car Expectations ft. Ben Sullins

FromThe MacRumors Show

ratings:
Length:
71 minutes
Released:
May 19, 2023
Format:
Podcast episode

Description

YouTuber and electric vehicle expert Ben Sullins joins us on this week's episode of The MacRumors Show to talk through all of the latest rumors and expectations around the Apple Car.

Apple initially intended its electric vehicle to have many unique design features, including no steering wheel or brake pedal, and inward-facing seats in a limousine-like configuration, but the company has since scaled back its ambitions. Now, the car is expected to have a more traditional design with a driver's seat, steering wheel, and conventional pedals. It was also planned to start at around $120,000 with full-self driving functionality, but now Apple is aiming for a sub-$100,000 price point with only limited autonomous driving capabilities on highways. Apple is purportedly aiming to launch the vehicle around 2026.

We discuss what Ben expects from the Apple Car's identity, unique selling points, driving style, and go-to-market strategy. Ben analyses where the vehicle is likely to be positioned and its sub-$100,000 price point, and whether it can compete with Tesla’s offerings. We also discuss autonomous driving functionality and where the broader electric vehicle market will be by the time Apple's car launches, how Tesla is likely to respond, and more. See more of Ben's work over on his YouTube channel. Follow us on Twitter @danbarbera and @HartleyCharlton. 

Watch a video version of The MacRumors Show on our YouTube channel and subscribe to keep up with all of our Apple-focused videos. 
Released:
May 19, 2023
Format:
Podcast episode

Titles in the series (88)

Join the MacRumors team for discussion about all of the latest news and rumors from the world of Apple. Whether you’re wondering what’s next for the iPhone, looking for insights into the rumor mill, or just have an interest in the latest gadgets, we’ll be bringing you everything you need to know about the Mac, iPhone, iPad, Apple Watch, and more.