The creator of Easton Events, Lynn Easton returns to the podcast today! Easton Events is a luxury destination wedding design and planning company that works all over the world. Lynn is also the creative force and co-founder of Easton Porter Group, a luxury hospitality company with a portfolio of award-winning boutique hotels, vineyards, restaurants, and event venues in North America and Europe. Since last on the podcast, Lynn has launched a digital course for luxury planners who are looking to take their business from luxury to ultra-luxury, and she discusses what inspired it, what she loves the most about it, and so forth. She also talks about the differences between luxury and ultra-luxury, the greatest challenges that she has had planning ultra-luxury events (especially in Europe), and so much more! This is definitely an episode that you are going to want to tune in for because Lynn’s enthusiasm and passion for what she does is practically infectious, and Andy is so grateful for the opportunity to have her back on the show! If you enjoyed this conversation with Lynn Easton, then Andy would appreciate it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show!   This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy updates us on his comedy class. [2:25] - Today’s guest is Lynn Easton! [3:58] - Why did Lynn recently create a course? [5:14] - Lynn reveals how she differentiates between luxury and ultra-luxury. [7:53] - Lynn points out that you have to be very transparent with ultra-luxury clients. [10:36] - Lynn argues that the industry should work together more. [12:17] - What have Lynn’s greatest challenges been? [15:30] - Lynn explains how she overcomes the challenges. [17:33] - How does Lynn go about finding local teams? [21:05] - What sets Lynn’s course apart from similar courses? [23:01] - Ultra-luxury planners need to have confidence. [24:10] - Lynn touches upon how she battles burnout. [26:27] - What hasn’t Lynn done that she would still love to do? [29:11] - Lynn explains why her course is not for everyone. [30:40] - Andy gives Lynn’s contact information.   LINKS & RESOURCES Lynn's Previous Guest Spots on The Wedding Biz   Find Lynn: Easton Events - WebsiteEaston Events - Instagram PageEaston Education - WebsiteEaston Porter Group - Website   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.