2022 was a breakout year for AI. While machine learning had already been integrated into applications for millions of users, for many, these tools still felt like their first real-world encounter with AI.As AI continues to revolutionize industries, CEOs are discussing how to integrate this new superpower. They are also considering important questions around data privacy, competition, cost, accuracy, and speed.In today's episode, we talk with Cresta, Hex, and Sourcegraph, three companies at the forefront of integrating AI into their existing products. From navigating data privacy concerns to optimizing accuracy and managing costs, these CEOs are navigating the complexities of this new superpower.Topics Covered:00:00 - Introduction02:51 - How AI can enhance customer service08:26 - Using AI to shape data and analytics09:33 - Solving the challenges on contextual understanding12:01 - Giving AI the right information and context13:31 - Tools that help build language Models (LLMs)15:39 - Building open source tools18:40 - Constructing prompts22:26 - How do you differentiate?23:48 - Customization as a moat25:26 - Privacy challenges  29:14 - Language models and search engines30:41 - Cost and pricing of models32:48 - What does the contact center look like in 2028?Resources:Find Barry McCardel on Twitter https://twitter.com/barraldFind Beyang Liu on Twitter: https://twitter.com/beyangFind Zayd Enam on Twitter: https://twitter.com/zaydenam Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see