In today’s Books with Hooks segment, Bianca and guest agent, Rachel McMillan, discuss the importance of social media presence; tailoring your queries to specific agents; putting your best content forward; and word count expectations.After which, Bianca chats with Caroline Kepnes, author of the YOU series, about the charming façade of serial killers; how she created her own major in college; how Joe Goldberg is a fascinating contradiction; getting inside Joe’s head; the intentionality of setting; making a villain vulnerable; how to feel what your character would feel; writing physicality; early readers and unlikable characters; and giving a villain backstory to make readers empathize.  Find us on our socials:Twitter: @TSNOTYAW @BiancaM_author @carlywatters @ceciliaclyraInstagram: @biancamarais_author @carlywatters @cece_lyra_agent @ the_shit_about_writingFacebook: @tsnotyawWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comRachel can be found on Instagram, Facebook and Twitter: @rachkmc and at www.rachelmcmillan.netCaroline can be found at www.carolinekepnes.com, on Instagram @carolinekepnes and on Twitter @carolinekepnes.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy