The year is 1988. Chrysler is getting pummeled by Ford and GM in sales, and the company’s lineup of cars weren’t inspiring consumer excitement. They needed a new, exciting car - and fast. Company VP Bob Lutz was driving to work in his 1985 Shelby Cobra when it hit him. The Cobra was exactly the kind of car Chrysler needed to add to its repertoire. So Bob put together a team, gave them a three-point directive, and the rest, as they say, is history. The result of Bob’s efforts was the iconic Dodge Viper. How did Lamborghini help Chrysler build an engine for a corvette-killer? Does a car need windows to sell? And was the Dodge Viper almost the final nail in Chrysler’s coffin? Today on Past Gas: the story of the development of the Dodge Viper.
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