At one yoga class this week, the instructor started talking about “the attention economy”. The whole class was on the concept of distraction, and how easy it is to not only lose focus, but how the world is designed for us to completely disengage.

Our eyeballs are commodities!! They are expensive, and companies will pay big money in order to have our pupils etched onto their products. And the way that they capture our precious gaze is usually through telling some sort of story based on what markets tell them we will pay attention to.

I’ve been fascinated by three things recently -

Tucker Carlson
The debt ceiling
Profit-led inflation
But first - stories.

Full newsletter: https://kyla.substack.com/p/the-atten...00:00 - Intro
00:51 - Stories
03:38 - Shaping
06:13 - Markets
08:29 - Final Thoughts

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