Next year Americans will go to the polls to choose their next President. For many the race has already begun. Digital electioneering in US elections has been steadily developing over the last fifteen years but this time around advancements in artificial intelligence could be a game changer.

There have been huge strides in generative AI in the past year. One of the most accessible AI tools now available to the general public is the software known as Chat GPT, which can scour the internet for information, producing text for speeches and essays. Generative AI is widely used to produce social content around image and text but what will happen when full on AI video becomes more readily available to any user?

AI systems will be able to reach voters with messages targeted specifically to them, but will they be able to trust them? There are concerns that voters will have an increasingly tough task working out which campaign messages are genuine and which are not. To date, there is currently little regulation of a system which has already been used to create deep-fake manipulations of people and what they say, provoking questions over authenticity.

So do we all have to be more aware of how much we allow AI to shape our democracies ?

This week on the Inquiry, we’re asking: Will AI decide America’s next President?

Contributors
Betsy Hoover, Higher Ground Labs
Prof Hany Farid, University of California Berkeley
Martin Kurucz, CEO Sterling Data Company
Nina Schick, Author of ‘Deepfakes’

Presented by Tanya Beckett
Produced by Jill Collins
Researcher Anoushka Mutanda-Dougherty
Editor Tara McDermott
Technical Producer Richard Hannaford
Broadcast Coordinator Brenda Brown

(Voting Booths set up in Orlando, Florida USA. Credit: Paul Hennessy/Getty Images)