“We are passionate about cats. That’s what we live for. If we can help other companies, other nonprofits that are helping pet parents do things that we don’t do directly, I think that’s a great way to support pet parenting overall, especially for cats.” This episode is sponsored in part by Cats of the Wild Podcast, Doobert.com, and Maddie's Fund. In this episode, Stacy interviews Yvethe Tyska, Vice President of Marketing for H&H Group, whose mission is to make millions of people and their pets healthier and happier. The H&H Group houses many brands, including Zesty Paws pet supplements. Yvethe talks about the recent support Zesty Paws gave to the Pet Alliance of Greater Orlando, covering all adoption and related fees during the grand opening of their new cat facility in September 2022. She recalls what it was like to be a cat parent or cat lover in Orlando when the Pet Alliance’s former cat facility caught fire in 2021, and how the community came together to support the organization and see it back on its feet. Yvethe shares her insight as a marketing professional, her recommendations for nonprofits looking for support from for-profit corporations, and the important role that passion has to play for all involved. Zesty Paws supplements are available for sale online or in most retail locations. You can also purchase products from their website at www.zestypaws.com. For questions about events or product donations, email bark@zestypaws.com. Follow them on Facebook, Instagram, and TikTok.