Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.