Can we theorize with the best scholars sociology has to offer? Perhaps we are not quite as bad with jargon monoxide as they are. We do pay more attention to technology than they do. On the other hand, our chase of new technology and our publish or perish paradigm are stopping us from even trying to do the big, timeless stuff. So if you are interested in our lengthy rant about jargon, social theory, institutions, sociomateriality and publishing, tune in and enjoy. As usual, the references to readings we mention are listed on .