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Episode 190 Part 2: How Gallerist Thereza Pedroza Introduces Contemporary Jewelry to Art Lovers

Episode 190 Part 2: How Gallerist Thereza Pedroza Introduces Contemporary Jewelry to Art Lovers

FromJewelry Journey Podcast


Episode 190 Part 2: How Gallerist Thereza Pedroza Introduces Contemporary Jewelry to Art Lovers

FromJewelry Journey Podcast

ratings:
Length:
23 minutes
Released:
Apr 13, 2023
Format:
Podcast episode

Description

What you’ll learn in this episode:   How Thereza helps art collectors enter the world of contemporary jewelry. Why contemporary jewelry shouldn’t be a niche, but a part of the larger art and design scene. How Thereza defines contemporary jewelry, and how she became interested in it. How she selects artists for her art and jewelry gallery, Thereza Pedrosa Gallery. Why even delicate art shouldn’t be hidden away. Why quality matters just as much as aesthetics in a piece of jewelry.   About Thereza Pedrosa   Thereza Pedrosa (Rio de Janeiro, 1985) is an art historian, independent curator and gallery owner. She graduated in Conservation of Cultural Heritage at Ca’ Foscari University in Venice with a thesis on art works on paper belonging to the Peggy Guggenheim Collection. She continued her studies and obtained a MA in Management and Conservation of Cultural Heritage at Ca’ Foscari University in Venice with a thesis on the use of niello in contemporary European jewelry. In 2009 she collaborated as assistant registrar at the Peggy Guggenheim Collection, cataloging all the museum’s works on paper. Her work led to the exhibition Revealing Papers: The Hidden Treasures of the Peggy Guggenheim Collection, for which Thereza was the scientific coordinator (Lucca Center of Contemporary Art). Since 2011 she has been working as an curator, creating exhibitions, catalogues and projects for artists and galleries in Italy, Switzerland, Germany, France and the Netherlands. In 2012 she founded the blog Beautiful People Live Art, dedicated to art, design, architecture, photography and art jewelly. In 2019 she established with her business partner Elinor Garnero a contemporary art gallery with a focus on art jewelry, the “Thereza Pedrosa Gallery”. In 2021 she joined as an expert the examining committee of the Alchimia Contemporary Jewellery School in Florence. She brings a genuinely international perspective to her curatorial activity also thanks to her residencies in Switzerland, Germany and, since 2015, the Netherlands. Additional Resources: Thereza Pedrosa Gallery  Instagram Facebook LinkedIN Photos Available on TheJewelryJourney.com Transcript: For Thereza Pedrosa, no form of art is more important than another. At her gallery, contemporary jewelry, sculpture, paintings and other fine art are all given equal standing, and she’s helped numerous art collectors discover jewelry for the first time. She joined the Jewelry Journey Podcast to talk about why contemporary jewelry is still unknown to most art collectors and why that should change; how she balances raising children with owning a gallery; and what she discovered at this year’s jewelry fairs. Read the episode transcript here.  Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is the second part of a two-part episode. If you haven’t heard part one, please head to TheJewelryJourney.com.    Today, my guest is Thereza Pedrosa of Thereza Pedrosa Gallery. Thereza is speaking to us from Asolo, which is right near Florence. It’s supposed to be a very lovely medieval village. She and her partner and friend, Elinor Garnero, founded the gallery in 2019. Welcome back.    I was wondering about this. If you have people who come in and say, “I like this painting,” or “I want a painting,” and then they look at the jewelry, do they walk out with the jewelry, or do they walk out with both? How does that work?   Thereza: Yes, it’s happened a couple of times that someone came inside because they saw the paintings. When you are walking in the street, it’s easier to see the paintings from outside than the jewelry. So, they come to see the paintings and discover we have contemporary jewelry, but they don’t know about it. It happened a couple of times, where they may buy a painting and also a piece of jewelry. It happens more often that they open their minds to the field of contemporary jewelry, and they come back later to buy jewelry. Normally, if they come inside the first time just thinking
Released:
Apr 13, 2023
Format:
Podcast episode

Titles in the series (100)

Every day, people surround us wearing art, history, and culture, but we usually don’t pay attention. Most people think about jewelry as an afterthought or accessory. But jewelry can tell a larger story, one reflecting the connection between contemporary culture and that of yesteryear. Is jewelry clothing, art, status symbol, or something more? The jewelry world seems to be hidden in plain sight and little understood. The Jewelry Journey podcast explores the many aspects of jewelry and its status as art. We talk with those who live and breathe this form of adornment: makers, dealers, gallerists, academics collectors and more. The goal is to elevate the conversation beyond Etsy or big diamonds and see jewelry in a new light, so that we can appreciate the little pieces of wonder that float by each day.