She's played keepy uppy on the stage of Madison Square Garden, floated down Sixth Avenue, and beamed into millions of homes around the globe on the daily - but strap yourselves in kids, Bluey's only getting bigger!
And trying to wrangle the worldwide juggernaut and unstoppable tsunami of Bluey partnership requests is BBC Head of Brands and Licensing (ANZ), Kate O'Connor. 
BBC Kate jumps in the Gotta Be Done wagon with Kate and Mary, and shares the couldn't-stop-watching awe of her first Bluey binge, the behind-the-scenes of taking Bluey to New York, and why travelling with the Ludo family is a bit like being in a Bluey episode!  
Plus the process behind Bluey being on anything from lunchboxes, to muesli bars to cricket bats... but maybe not EVERYTHING. (Bluey tarot cards, anyone??) And what a new mum buried in Bluey can absorb into parenting, too. 
With new Bluey dropping in Australia on ABC TV from THIS SUNDAY, get the goss on what's next for our incredible blue girl/ dog.  
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Gotta Be Done is ex-journos and Adelaide/ Melbourne mums Kate McMahon and Mary Bolling, as we deep-dive every Bluey episode, with plenty of detours into mama life, childhood memories, and everything else we're bingeing, too!
Follow us on Insta at @blueypod @marytbolling @katejmcmahon or on Twitter at @blueypodcast - and use #blueypod to join in.