60 min listen
Becoming... Director of Audience Development at iHeartMedia Amber Smith (Custom Podcasts)
FromMentors on the Mic: Your guide to pursuing a career in the Entertainment industry
Becoming... Director of Audience Development at iHeartMedia Amber Smith (Custom Podcasts)
FromMentors on the Mic: Your guide to pursuing a career in the Entertainment industry
ratings:
Length:
38 minutes
Released:
Mar 27, 2023
Format:
Podcast episode
Description
As the Director of Audience Development on the custom podcast team, Amber Smith leads the team's podcast growth strategies, ensuring the content we produce for brands gets the largest reach.
Amber started her career as a researcher on the Today show before jumping to audio. She has worked on multiple sides of the podcast industry as a producer for SiriusXM and later joined the team that negotiated content partnerships for podcasts on SiriusXM and Pandora. Before joining iHeart, she led audience development for Slate Magazine’s podcast catalog.
Amber is an alumnus of both the University of Southern California and Louisiana State University. Outside of work you can find her chasing her toddler.
In this episode, we talk about:
• Starting off as a casting intern for Twinkie Byrd and a working actress before becoming a PA at WBRZ-TV
• Working at the Today show and understanding that journalists are the first tellers of history
• How Sirius XM slid into her DMs on LinkedIn
• How Amber got their first original podcast greenlit which was a news show
• When Sirius XM acquired Pandora, she met with the Pandora team which started her interest in podcast partnerships (and defining what those are)
• The key networking strategies she implemented to move up the ladder
• What a senior audience development manager does and how to build community for your podcast
• Amber's advice for those wanting to start a podcast
Guest:
Linkedin
Host:
Instagram: @MentorsontheMic @MichelleSimoneMiller
Twitter: @MentorsontheMic @MichelleSimoneM
Facebook page: https://www.facebook.com/mentorsonthemic
Website: www.michellesimonemiller.com
Youtube: https://www.youtube.com/user/24mmichelle
If you liked this episode, check out this episode with the Celebrity Memoir Book Club podcast and see how they grew their incredible community and 315+ Tik Tok followers.
Amber started her career as a researcher on the Today show before jumping to audio. She has worked on multiple sides of the podcast industry as a producer for SiriusXM and later joined the team that negotiated content partnerships for podcasts on SiriusXM and Pandora. Before joining iHeart, she led audience development for Slate Magazine’s podcast catalog.
Amber is an alumnus of both the University of Southern California and Louisiana State University. Outside of work you can find her chasing her toddler.
In this episode, we talk about:
• Starting off as a casting intern for Twinkie Byrd and a working actress before becoming a PA at WBRZ-TV
• Working at the Today show and understanding that journalists are the first tellers of history
• How Sirius XM slid into her DMs on LinkedIn
• How Amber got their first original podcast greenlit which was a news show
• When Sirius XM acquired Pandora, she met with the Pandora team which started her interest in podcast partnerships (and defining what those are)
• The key networking strategies she implemented to move up the ladder
• What a senior audience development manager does and how to build community for your podcast
• Amber's advice for those wanting to start a podcast
Guest:
Host:
Instagram: @MentorsontheMic @MichelleSimoneMiller
Twitter: @MentorsontheMic @MichelleSimoneM
Facebook page: https://www.facebook.com/mentorsonthemic
Website: www.michellesimonemiller.com
Youtube: https://www.youtube.com/user/24mmichelle
If you liked this episode, check out this episode with the Celebrity Memoir Book Club podcast and see how they grew their incredible community and 315+ Tik Tok followers.
Released:
Mar 27, 2023
Format:
Podcast episode
Titles in the series (100)
David Pepose - From Temp to Ringo award-winning Graphic Novelist by Mentors on the Mic: Your guide to pursuing a career in the Entertainment industry