As much as you may want to just put your product online and have people start buying, you have to put in the work first. 
Unless your product is the most unique thing ever created, something that's never been done before... there's no way around it; you have to nurture your customers if you want successful results.
Nurturing creates loyal customers, keeps your product at the front of their mind, and can help strengthen your brand.
Using the right strategy to engage with that audience will improve the customer lifetime value and increase customer retention.
This clip from my coaching program goes into all the details.

Thanks for listening! I hope you enjoy the podcast!
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