Steve Harrison helped launch Chicken Soup For The Soul and Rich Dad Poor Dad. He's also the creator of the National Publicity Summit. In this interview, we talk about: -Why authors should use media and publicity to promote their book-The lead times for different publications and when you should start thinking about publicity for your book-What’s a “hook” and why you need one to get a yes from the media -Making your book “mediagenic”. What does it mean and why should you do it?-How to build your “Fabulous Fifty” of people in the media to reach out to-The difference between not hearing back and “no” (silence is not no!)-How to maximize your media appearances to sell as many books as possibleIf you're interested in (or scared of) doing media appearances to help sell more books, you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule