Fraser Edwards is the co-founder and CEO of Cheqd. The business was created in 2021 and has already received 2 rounds of funding and has a valuation in excess of $40 million. Fraser is an amazing example of a young entrepreneur who has leveraged his education, life experiences and failures.Fraser comes from a long line of engineers, mother (mechanical), father (civil), uncle (chemical) and two half-brothers, one a civil engineer and one an architect. Fraser’s approach to life and business is rooted in his previous experiences which included crazy and unworkable business projects, the loss of his father at the tender age of 18 and being slow to capitalise on another great business idea that he watched another capitalise on. This didn’t stop Fraser and his business partner from starting Cheqd which focuses on Self Sovereign Identify and the issue of surveillance capitalism. This could be a game changer for every business with customers. Surveillance Capitalism is explained by Fraser as ‘if you’re not paying for the product, you are the product.’. He provides a number of real-life examples for us to understand the gravity and importance of what happens to our personal data. Self-Sovereign Identity (SSI) is set to become a Government driven approach which may fundamentally change the behaviour of customers in relation to the privacy and the creation and use of personal data. The power is set to shift. Don't miss this episode. www.cheqd.io