Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story. 
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(00:57) - Intro
(04:55) - The Rundown
(05:29) - Finding product-market fit
(16:00) - How Jesse re-directed his approach after Kahani didn’t have clear product-market fit
(22:57) - How Jesse approaches the problem when you don’t have a perfect market or economy for launching your product
(28:50) - Why Jesse thinks no one should overly concern themselves with product-market fit
(32:28) - Key tips for finding product-market fit
(33:45) - The Richard Branson story
(44:22) - How Richard Branson thinks about starting new businesses, and his holding company
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