While a civil engineering project should definitely pay attention to the functionality and behavior of its structure, making sure it’s safe and functioning properly, an outstanding project also draws attention to how it will be perceived and understood by the public. On today’s episode, Sam provides us with a preview of a presentation he will be giving later this week as part of the Civil Engineering Collective by EMI. The topic of his presentation? The Value of Positive Project Perception. He dives into the reasons why investing in public outreach is worth it, and how it can add value to the project as a whole, while also laying out the strategies that can be used to make it possible. By making use of real-life examples as case studies, he explains the difference between the concepts of Project Practical and Project Outstanding, the benefits of positive perception for civil projects, the core elements of effective public outreach, as well as the return obtained when investing in project perception.   Resources Mentioned Engineering Management Institute - Website Civil Engineering Collective - Website CEMENT Podcast Network - Website This Week in Civil Engineering - TWICE Beyond CAD - Website Sam Lytle - LinkedIn / sam@beyondcad.com Project Neon - Website I-15/CC-215 - Website Henderson AHL Arena - Website Downtown Access Project - Website