The city of Chiang Mai in northern Thailand has become the destination for a growing segment of the international tourism market: religious tourism. International tourists visit Buddhist temples, volunteer as English teachers, discuss Buddhism with student monks, and experiment with meditation. In her new book, Religious Tourism in Northern Thailand: Encounters with Buddhist Monks (University of Washington Press, 2021), Brooke Schedneck examines this growing phenomenon. While such interactions may constitute yet another case of the commodification of Buddhism, religious tourism in Buddhist Chiang Mai can also be seen as another way in which Thai Buddhism is adapting to a more globalized, market-oriented society. It may even constitute a new opportunity for Buddhist missionary work.
Religious Tourism in Northern Thailand has been shortlisted for the EuroSEAS Humanities Book Prize for 2022.
Patrick Jory teaches Southeast Asian History in the School of Historical and Philosophical Inquiry at the University of Queensland. He can be reached at: p.jory@uq.edu.au.
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